Colour is a dominant dimension of visual communication. When successfully used, colour is a powerful tool to communicate identities, emotions and concepts. Although we are able to discriminate millions of colours, we tend to perceive, interpret and memorise colours into a small set of colour categories. These categories named as “blue” and “yellow” for example, are formed to some extent by linguistic and cultural factors. The seminal study of Berlin and Kay proposed eleven “universal” basic colour terms but there is evidence that we can use up to fifty colour names to cover the cognitive colour space without overlaps and confusions.

A multi-lingual colour naming Experiment, in English, Greek and Spanish is being conducted by the Colour Imaging Research Group at the London College of Communication. It is part of my MSc research project on colour naming and colour categorisation within different cultures, which aims to develop an online colour-naming model based on “natural” languages. The experiment takes no more than 15 minutes to complete. The participants will have the chance to win a fine art print by Valero Doval.

To participate and add your artistic "natural" language, please visit: colornaming.com

Views: 49

Attachments:

Reply to This

Replies to This Discussion

I took part. It is worth seeing how they made the experiment!
Thank you Ruud
for your participation and comments,
there are many parameters that have not be used on previous online colour naming experiments, and we can already see many interesting "colourful" patterns.

I hope that the participation of more artist will give us even more....
Dear colour addicts,

I would like to thank you ALL for your time and support. The first three weeks of the colour naming experiment have more than 400 participants in English, Spanish and Greek and after many requests a German version is UP and running.

Feel Free to participate and circulate the link. The experiment takes about 10 minutes to complete and you may have the chance to win a fine art print of the illustrator of Kenzo and New York Times, Valero Doval.

colornaming.net

Cheers

Dimitris
I took the 'color naming' test and it was interesting to see the results. verrrry iinnnnteresting....chepín

RSS

Badge

Loading…

Want to support the IUOMA with a financial gift via PayPal?

The money will be used to keep the IUOMA-platform alive. Current donations keep platform online till 1-nov-2020.   If you want to donate to get IUOMA-publications into archives and museums please mention this with your donation. It will then be used to send some hardcopy books into museums and archives. You can order books yourself too at the IUOMA-Bookshop. That will sponsor the IUOMA as well.

Bewaren

Bewaren

Bewaren

Bewaren

Bewaren

Bewaren

Bewaren

Bewaren

Bewaren

© 2020   Created by Ruud Janssen.   Powered by

Badges  |  Report an Issue  |  Terms of Service