France's postal service rolls out croissant-scented stamp

France has launched a croissant-scented stamp to celebrate its emblematic flaky pastry, its national postal service, La Poste, announced on Wednesday

Scented stamps designed to celebrate artisan croissants hit letterboxes across France on Wednesday, honouring the world-famous delicacy.

Nearly 600,000 postage stamps will pay tribute to the "emblem of French gastronomy", the national postal service, La Poste, said on its website.

The stamp costs €2.10, one euro more than the average cost of a croissant in France.

The croissant-scented stamp can be used for international mail and also features a souvenir print.

"It is a symbol of France's influence abroad," Richet said.

In 2024, La Poste also released scratch-and-sniff stamps that smell like baguettes ahead of the Olympic Summer Games in Paris.