flashback - artsurprise #35 - 2011

[Juan Petry]

Juan Petry - How many ways to draw the Mona Lisa - s1

Paying for attention switches to paying with attention. The Mona Lisa as one of the best known paintings attracts millions of visitors every year. The value of this work is more defined through visitors attention than through money.
Living in the post information and post communication decade, we arrive now in the attention economy.
Within spam and information overflow we are happy to recognise icons. Whenever we want to place our message in other peoples heads, we use well-known icons to transport it.
To draw hundreds of Mona Lisas in a line makes me flow. The flow as the best working and living condition is the base for the miracle that the whole is more than the sum of its parts.
Not even one of these drawings is the real Mona Lisa, but this series of hundred is more than the real one.

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Juan Petry, Cologne, Barcelona, 2011

This is a post about a work of art? Maybe. This is a post as an ad for a large social art project? Maybe. This is a post to attract attention. Sure. What has been posted here regularly for days is part of a larger project to evaluate the efficiency of social media for creative contemporary artists. We want to know whether it is worthwhile for contemporary artists to engage intensively with social media. We have a theory. And we want to check whether we are right. We would be happy if we were completely wrong. This would promise much more insight than simply confirming our prejudices.
We don't know yet. Stay tuned and find out in a few months. Watch this experiment and don't miss the moment of resolution. Because this contemporary multiple is also art, it is a contemporary work of art that plays with social media and uses the entire infrastructure as a canvas. This is also a game with attention. And that brings us full circle. The 2011 series had already anticipated this. The collection of individual works in this series is more than just their sum. Through repetition and deviation, something new is created that goes far beyond what was originally intended. How beautiful art becomes when it breaks the author's boundaries.

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published by Juan Petry

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