The usual reasons: it's truly democratic (if you ignore the poor folks who don't have mail service) and it is NECESSARY for my soul to create/share art in such a fashion. I can't quite put a finger on why I went from collecting stamps to making my own stamps when in my early teens thinking I was the only weirdo on the planet to do such a thing.
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The money will be used to keep the IUOMA-platform alive. Current donations keep platform online till 1-oct-2018. If you want to donate to get IUOMA-publications into archives and museums please mention this with your donation. It will then be used to send some hardcopy books into museums and archives. You can order books yourself too at the IUOMA-Bookshop. That will sponsor the IUOMA as well.